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      Pay It Forward

      At the heart of SFF is a powerful, interconnected community. "Pay It Forward" nurtures the next generation of FinTech leaders through shared knowledge and collaboration.

      • 18–20 November 2026, 12:30pm–4:30pm
      • PIF Lounge, Hall 3, Singapore EXPO
      How to take part Meet the mentors
      Pay It Forward mentoring at SFF

      2026 Pay It Forward Tracks

      • Software Engineering & Building

      • AI & Data

      • Product & Project Management

      • Cybersecurity, Risk & Compliance

      • Marketing, Content & Community

      • Business, Finance & Strategy

      • Entrepreneurship & Startups

      • Public Policy, Government & Social Impact

      • Still Figuring It Out

      Mentor or Mentee

      • A mentor and a mentee in conversation at SFF

        Applications are now open

        Mentor

        How it works

        1. Register – Register your interest via the form by 30 Oct 2026. Successful applicants will have their mentor profile created for the app.
        2. Set Your Availability – Commit at least 2 hours between 12:30–4:30pm, 18–20 Nov 2026 at the PIF Lounge (Hall 3).
        3. Meet Mentees – Approve requests in the app; meetings will be scheduled automatically with table assignments.

        Why join

        • Shape the Future
        • Expand Your Influence
        • Lead the Conversation
      • A mentee meeting a mentor at the PIF Lounge

        Mentee

        How it works

        1. Register – Sign up for your SFF Pass and under 'Your Organisation and Role', indicate your interest in the SFF Mentorship Programme.
        2. Get Set Up - If successful, you'll receive a welcome email prompting you to download the SFF app and review the programme guidelines.
        3. Request Meetings – Submit requests through the app by answering a short prompt. Mentors review each request and decide whether to connect based on their availability and fit with your goals.
        4. Connect & Learn – Confirmed meetings are automatically scheduled with a table assigned at the PIF Lounge.

        Why join

        • Access Leaders
        • Turn Insights into Action
        • Grow Your Network

      2026 Mentors

      All mentors
      Ms Andrea Tan

      Ms Andrea Tan

      Fractional GTM Lead

      (independent)

      Track Product & Project Management

      View LinkedIn profile (opens in a new tab)

      Today, Andrea is building a body of work that includes designing go-to-market (GTM) strategy and implementation for B2B Tech, speaking and moderating. Andrea works upstream to improve decisions, alignment and execution conditions for better decision, less friction, stronger adaptation in conditions without clear roadmaps. As a seasoned marketing, communications and product strategy leader with a proven track record across functions, she has moved from banks to consulting to startups, specialising in APAC’s FX and payments ecosystems.

      Proficient in managing cultural nuances, she has boosted brand growth and market reach, by elevating B2B channels and communications for fintechs (37% to 420% increase in reach), enhancing thought leadership, improving cross-sell and loyalty through greater engagement.

      Andrea manages across regional portfolios, and has worked in Singapore, Taiwan and Hong Kong. Her extensive background spans cross-functional leadership, combining deep expertise with empathetic leadership, to promote AI-embedded GTM processes and high-performing outcomes in teams. In addition, Andrea speaks and facilitate workshops around AI, GTM leadership and fintech ecosystems.