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      Pay It Forward

      At the heart of SFF is a powerful, interconnected community. "Pay It Forward" nurtures the next generation of FinTech leaders through shared knowledge and collaboration.

      • 18–20 November 2026, 12:30pm–4:30pm
      • PIF Lounge, Hall 3, Singapore EXPO
      How to take part Meet the mentors
      Pay It Forward mentoring at SFF

      2026 Pay It Forward Tracks

      • Software Engineering & Building

      • AI & Data

      • Product & Project Management

      • Cybersecurity, Risk & Compliance

      • Marketing, Content & Community

      • Business, Finance & Strategy

      • Entrepreneurship & Startups

      • Public Policy, Government & Social Impact

      • Still Figuring It Out

      Mentor or Mentee

      • A mentor and a mentee in conversation at SFF

        Applications are now open

        Mentor

        How it works

        1. Register – Register your interest via the form by 30 Oct 2026. Successful applicants will have their mentor profile created for the app.
        2. Set Your Availability – Commit at least 2 hours between 12:30–4:30pm, 18–20 Nov 2026 at the PIF Lounge (Hall 3).
        3. Meet Mentees – Approve requests in the app; meetings will be scheduled automatically with table assignments.

        Why join

        • Shape the Future
        • Expand Your Influence
        • Lead the Conversation
      • A mentee meeting a mentor at the PIF Lounge

        Mentee

        How it works

        1. Register – Sign up for your SFF Pass and under 'Your Organisation and Role', indicate your interest in the SFF Mentorship Programme.
        2. Get Set Up - If successful, you'll receive a welcome email prompting you to download the SFF app and review the programme guidelines.
        3. Request Meetings – Submit requests through the app by answering a short prompt. Mentors review each request and decide whether to connect based on their availability and fit with your goals.
        4. Connect & Learn – Confirmed meetings are automatically scheduled with a table assigned at the PIF Lounge.

        Why join

        • Access Leaders
        • Turn Insights into Action
        • Grow Your Network

      2026 Mentors

      All mentors
      Ms ADITI KOHLI

      Ms ADITI KOHLI

      Head of APAC Marketing

      Fireblocks

      Track Marketing, Content & Community

      View LinkedIn profile (opens in a new tab)

      The dynamic nature of the Asia Pacific and Japan SaaS landscape excites me. As the head of marketing for Amazon’s (AWS) SaaS business in Asia Pacific and Japan, I am passionate about leveraging my expertise across marketing in SaaS and background in business consulting to help software companies unlock their full potential in the cloud. My role at AWS involves designing and building cohesive marketing strategies from acquisition of new SaaS businesses to driving adoption of our technologies and platforms to partnering with SaaS companies to scale their business through the AWS marketplace.

      I foster a collaborative and high-performance environment where marketing teams have excelled at crafting compelling narratives, drive high impact campaigns and building creative GTM approaches to stay ahead of the curve. These efforts have resulted in a 4x growth of our SaaS business pipeline in 2 years, elevated marketing contribution to sales pipeline to 40% and boosted revenue conversion by 45%.