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Why it matters?
The customer sees one checkout
Pay → Done
The merchant sees the entire payment stack
Accept → Acquire → Settle → FX → Reconcile → Comply → Manage risk
Each link has its own providers, costs and rules, and most are changing at once. The Merchant Agenda explores what is changing, at what cost, and what other merchants are doing about it.
The Merchant Experience Zone
Don’t just hear about the future of commerce. Experience it.
Discover
Explore new payment, commerce and technology ideas
Connect
Meet other merchants and the people shaping the ecosystem
Showcase
Hear from merchants and industry leaders on the Merchant Stage. Short conversations, launches, demonstrations and ideas worth seeing
Why attend
Hear from peers
How other merchants are tackling similar challenges
Get the industry perspective
What is changing and what it means for business
Shape the agenda
Bring the problems you want the ecosystem to solve
Experience what’s next
See ideas and technologies in action
On the agenda
The SEA payment growth playbook
How do you win more customers when cards aren’t enough?
The customer can pay. So why can’t you move the money?
What does it really take to operate across markets?
Cash, cards or alternative payment methods
Which payment methods actually win customers, and which are just another integration?
Can you grow globally without building a compliance machine?
What should merchants have to build, licence and manage in every market?
Do I really need five PSPs?
When does resilience become complexity?
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When fraud protection costs you the sale
How do merchants fight fraud without adding friction?
Agentic commerce: who gets to say “yes”?
How do you verify intent when AI starts buying for the customer?
The Merchant Stage
A preview of sessions
Beyond Checkout: How Payment Policy Shapes International Expansion
Hear from experts from Airwallex, Google, Amazon, 2C2P by Antom and more.
Merchant Agenda
Tuesday 17 November
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1:30–1:50pmTue 17 NovMerchant AgendaInsights2040 Annual Meetings @ MBS L5Invite-Only
Others
The SEA Payment Growth Playbook - Powered by 2C2P by Antom
About this session
Many merchants are already operating across Southeast Asia. The next challenge is not entering the market, but growing within it. This conversation explores how merchants decide which local payment methods, wallets, QR and account-to-account rails are actually worth supporting — and what payment localisation really does for customer acquisition and conversion.
- Which payment methods actually move conversion?
- Cards vs wallets vs QR vs A2A
- How much localisation is enough?
- National switches and domestic rails
- Pay-in vs pay-out considerations
- Cost/complexity of adding another payment method
- What merchants should prioritise in their next growth market -
1:50–2:10pmTue 17 NovMerchant AgendaInsights2040 Annual Meetings @ MBS L5Invite-Only
Others
When AI Agents Take Action: From Shopping to Business Finance - Powered by Airwallex
About this session
As AI agents begin to make purchases on customers' behalf, merchants face new questions: how can they verify that a purchase is authorised, manage fraud and disputes, and reduce false declines? Within the business, using agents to manage money raises similar questions about access, permissions and accountability.
This discussion examines both sides, exploring what merchants should check about customer consent, the payment credential, transaction controls and human oversight before enabling agents to transact with customers or act on business finances. -
2:30–2:50pmTue 17 NovMerchant AgendaInsights2040 Annual Meetings @ MBS L5Invite-Only
Wednesday 18 November
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1:00–1:30pmWed 18 NovMerchant AgendaMerchant Experience Zone (Hall 6)Open
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3:00–3:30pmWed 18 NovMerchant AgendaMerchant Experience Zone (Hall 6)Open
Others
AI Agents in Action: From Shopping to Managing Money - Powered by Airwallex
About this session
What happens when a customer sends an AI agent to shop, and what should a merchant check about the payment flow? What changes when a business uses an agent to manage its own money? This 30-minute demonstration walks through both scenarios using Airwallex's Airi and Agentic Business Accounts.
It examines how a customer authorises a purchase, how a scoped payment credential reaches the merchant's existing checkout without a new merchant integration, and how a finance agent accesses account information and requests or carries out actions. Merchants will learn what to ask about integration, visibility, fraud and dispute handling, approval controls and human oversight. -
4:15–5:30pmWed 18 NovMerchant AgendaMerchant Experience Zone (Hall 6)Invite-Only
Others
Merchant Connect: Networking Drinks
About this session
*Priority access for merchants with an M tag*
Join fellow merchants for networking over drinks at Merchant Zone Stage
Thursday 19 November
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4:15–5:30pmThu 19 NovMerchant AgendaMerchant Experience Zone (Hall 6)Invite-Only
Others
Merchant Connect: Networking Drinks
About this session
*Priority access for merchants with an M tag*
Join fellow merchants for networking over drinks at Merchant Zone Stage
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