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      Shane Wan

      Shane Wan

      Chief Marketing Officer

      Shell

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      Shane Wan is a strategic marketing and Mobility leader with more than 25 years of experience across Asia and global markets. Her career spans marketing across fuels, EV, non-fuel retail (NFR), digital, loyalty and payments, giving her a broad perspective on how customer insight, technology and commercial strategy can come together to create differentiated propositions and drive sustainable business growth.

      Prior to her current CMO role in Asia, Shane held a global leadership role in Payments & Loyalty, where she built deep expertise in digital commerce, customer engagement and data, as well as the evolving role of payments in creating simpler, more connected customer experiences.

      Today, Shane helps shape the Digital First agenda for the Mobility business across Asia, bringing together customer insight, innovation and commercial strategy across a diverse portfolio. Her focus is on translating marketing strategy and digital capabilities into stronger customer propositions, deeper engagement and measurable business impact.

      Building on her experience in payments and loyalty, Shane also has a strong interest in the future of payments and commerce, particularly how emerging technologies and changing customer behaviours will redefine the way customers interact, transact and engage with Mobility.

      Speaking at SFF 2026

      • 1:30–1:50pmTue 17 NovMerchant AgendaInsights2040 Annual Meetings @ MBS L5Open

        Others

        The SEA Payment Growth Playbook - Powered by 2C2P by Antom

        Merchant AgendaInsights2040 Annual Meetings @ MBS L5Open

        About this session

        Many merchants are already operating across Southeast Asia. The next challenge is not entering the market, but growing within it. This conversation explores how merchants decide which local payment methods, wallets, QR and account-to-account rails are actually worth supporting — and what payment localisation really does for customer acquisition and conversion.

        - Which payment methods actually move conversion?
        - Cards vs wallets vs QR vs A2A
        - How much localisation is enough?
        - National switches and domestic rails
        - Pay-in vs pay-out considerations
        - Cost/complexity of adding another payment method
        - What merchants should prioritise in their next growth market

        Speakers:
        - Shane Wan, Head of Retail Marketing, Shell 
        - Reggie Weston, Executive Director of Business Development, 2C2P by Antom (Moderator)