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Karen Ooi
Consultant
T&P Payments Advisory
Karen Ooi is a Consultant at T&P Payments Advisory, with 16 years of experience scaling merchant loyalty businesses across Asia Pacific. She spent six years at Mastercard Services, most recently as Vice President, Specialist Sales & Customer Success, with prior leadership roles at SessionM and Aimia. Karen brings deep commercial and operational expertise in helping merchant brands across APAC evaluate the true commercial value of loyalty programmes, co-brand partnerships and customer engagement strategies.
Speaking at SFF 2026
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3:55–4:15pmThu 19 NovMerchant AgendaMerchant Experience Zone (Hall 6)OpenModerator
Others
Merchant Insights: From Everyday Checkouts to Luxury Getaways - How Co-Branded Cards Drive Hyper-Loyalty
About this session
Whether it is funding a daily cart on an e-commerce platform or booking an annual vacation at a luxury resort, customer loyalty is no longer won by discounts alone, it is won by owning top-of-wallet inertia.
In this dynamic panel, leaders from Shopee and Marriott Bonvoy reveal how vastly different industries run on an identical strategic playbook: turning a payment card into a multi-million-dollar loyalty and profit engine
