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Chatiya Apinyanukul
Head of Area Thailand Sales
Thai Airways
With 29 years at Thai Airways International, I bring extensive experience in regional sales, international market management, and direct online distribution. As Head of Area Thailand Sales, I focus on driving revenue growth, strengthening customer and trade partnerships, and enhancing sales channel performance.
Speaking at SFF 2026
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3:30–4:00pmWed 18 NovMerchant AgendaMerchant Experience Zone (Hall 6)Open
Others
Connecting Markets, Powering Commerce: The Future of Payments - Powered by 2C2P by Antom
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Stephen MaFinancial ControllerLalamove
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Chatiya ApinyanukulHead of Area Thailand SalesThai Airways
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Jerry LiHead of Global Strategic AccountsAntomModerator
About this session
As Southeast Asia's economy becomes increasingly connected, payment strategy has evolved beyond simply supporting local payment methods.
Enterprises must navigate diverse consumer preferences, differentiated flows for vendors and customers, cross-border pricing and settlement challenges, while balancing cost, conversion and operational efficiency.
Hear from senior leaders who are in the business of connecting people and services, on their payments playbook in navigating the region’s complexities in the age of AI. -
