Speakers
Elicia Chuah
Deputy Director (Team Leader)
Monetary Authority of Singapore (MAS)
Elicia is Deputy Director (Team Leader) in the Payments Development and Data Connectivity Division, FinTech & Innovation Group, at the Monetary Authority of Singapore (MAS). She leads work at the intersection of Singapore's national payments policy, scheme governance and infrastructure development, shaping how Singapore's payment ecosystem evolves.
Her current portfolio includes key initiatives such as the establishment of the Singapore Payments Network, the national payments entity which will govern and drive innovation across Singapore's national payment schemes. She also oversees the continued development of national payment schemes such as PayNow and SGQR. Her work spans identifying market and user pain points, developing policy and governance solutions, and working with industry to develop payment strategies and solutions. Prior to her current role, she spent over six years in MAS' Capital Markets Intermediaries department, where her work included risk advisory work across financial institutions and cross-functional policy projects.
Speaking at SFF 2026
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11:30am–12:00pmThu 19 NovMerchant AgendaMerchant Experience Zone (Hall 6)OpenModerator
Others
Expanding Payment Choice: Enabling PayNow for the Everyday Merchant
Merchant AgendaMerchant Experience Zone (Hall 6)OpenModerator
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Aaron WongChief Executive OfficerPayPal Singapore
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Marcellus ChanExecutive Director & Head, Singapore Payments & Receivables Cash Product, Global Transaction BankingOCBC
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Elicia ChuahDeputy Director (Team Leader)Monetary Authority of Singapore (MAS)Moderator
About this session
As PayNow becomes more embedded in everyday commerce, attention is increasingly turning to the merchant experience across the payment journey.
This session explores how that experience can be made simpler and more predictable: how deep-linking can reduce friction at checkout and scale across the ecosystem; what protections and responsibilities are needed when payments go wrong; and how scheme-level standards can support more consistent outcomes while preserving flexibility in how banks serve their customers. -

