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Irina Chuchkina
Fintech GTM Advisor
Irina Chuchkina is a fintech executive and advisor with over 20 years of experience in payments, fintech and tech scaleups across Europe, Asia and emerging markets. She advises founders and boards on market entry, growth and commercial strategy, and sits on the Board of the Financial Alliance for Women.
Irina has led marketing and growth organisations at scaleups from Series A to Series E, driving revenue growth, international expansion and marketing transformation. Most recently she was Chief Growth Officer at Wallet in Telegram, a digital asset platform with 160 million registered users, where she led user growth and international expansion. Before that she was Chief Marketing Officer at Volt, the real-time payments platform, and at Thunes, the cross-border payments company, where she led regional scaling and helped triple revenue. She built global brand and communications at Rapyd through its rapid growth to unicorn status, launched GrabPay and GrabRewards at Grab, and spent seven years at Visa bringing new payment products to market. Along the way she has opened markets across Central Asia, Southeast Asia, the United States and Latin America.
Irina speaks regularly at Money20/20, Sibos and the Singapore Fintech Festival, and served on the Executive Committee of the Singapore Fintech Association, where she led the launch of the Singapore Fintech Club. She mentors early-stage founders, holds an MBA from INSEAD, and lives in London with her husband and three children.
Speaking at SFF 2026
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12:15–1:00pmFri 20 NovFestival StageHall 1, Singapore EXPOPremiumModerator
Technology Rewiring
The New Economics Across the Payments Value Chain
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Stephen KarpinRegional President, Asia PacificVisa
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Anuj KhoslaChief Executive Officer - Digital BusinessHitachi Payment Services
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Yukinobu SaekiManaging Executive Officer & Chief Executive for APACMUFG
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Shinichiro NishikawaHead of Global Payments Strategy & Transformation SectionNTT DATA Japan
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H.E. Abdulelah AldeheemVice Governor for Executive AffairsSaudi Central Bank
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Irina ChuchkinaFintech GTM AdvisorModerator
About this session
For years, payments competed on the rails—faster, cheaper, more reliable ways to move money from A to B. But as transactions become instant, ubiquitous, and nearly free, the rails themselves are commoditizing. The value is migrating elsewhere: to data, embedded experiences, working capital, fraud intelligence, and the software wrapped around every transaction. Moving money is table stakes; the real margin lives above it. Learn where payments value is genuinely being created as core processing commoditizes, how leading players monetize data, software, and embedded finance beyond the transaction, and what it takes to climb the value stack.
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