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Emma Joyce
Chief Revenue Officer
Global Blockchain Business Council (GBBC)
View LinkedIn profileEmma is the Chief Revenue Officer at Global Blockchain Business Council (GBBC), the largest industry association for the blockchain technology and digital assets community. GBBC furthers adoption of blockchain and emerging technologies by engaging regulators, business leaders, and global changemakers to harness these transformative tools for more secure and functional societies.
Emma has over 20 years of experience in the financial services sector, having previously held senior strategy and marketing roles at Fidelity and Citi.
At GBBC, Emma leads on growth and revenue at GBBC, sits on the Executive team, is a member of the global policy team, and heads up EMEA for GBBC. She also serves as a board director for GBBC USA and GBBC Giving.
Previously, she was the Chief Executive Officer of GBBC Digital Finance (GDF).
Emma is a recognized thought leader and speaker on blockchain and digital assets, and was named one of the top 20 most influential women in crypto by Financial News in 2023.
Speaking at SFF 2026
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1:10–1:40pmThu 19 NovFutureMatters StageHall 5, Singapore EXPOPremiumModerator
Technology Rewiring
Money is programmable. Can Tokenized Markets follow?
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Gracie LinRegional Chief Executive Officer, Singapore & AustraliaOKX
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Stephen RichardsonChief Strategy Officer & Head of BankingFireblocks
About this session
For decades, financial innovation meant new products on old rails. That lens no longer explains where control is concentrating. Money 1.0 digitised value. Money 2.0 networked it. Money 3.0 makes it programmable — value that carries its own logic, constraints and compliance, settling toward atomic, with AI agents as first-class transactors. But is this a structural shift, or digitisation in new clothes? This opening session looks to separate architecture from hype and asks the question that matters: How far can programmable money along with tokenized financial products go?
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