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Rosaline Chow Koo
Co-founder & Chief Executive Officer
covee
Rosaline invested $5M of her savings and borrowed another $5M to build her startup CXA after 5 years trying to convince her firm to invest in Asia. CXA won Insurtech of the Year and Rosaline won Woman Leader of the Year from the Asia Insurance Industry Awards. CXA was acquired by HSBC Life, Pacific Prime and a China-based organization.
Rosaline supervised P&G factory lines in Iowa and then worked on Wall Street. She launched two dot-com start-ups before moving to insurance. Rosaline also grew Mercer and Marsh Benefit’s 14 APAC countries 800% over 8 years. She graduated from UCLA Cybernetics and Columbia Business School.
Speaking at SFF 2026
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4:00–4:20pmWed 18 NovSide ProgrammesAI & Quantum Technology Showcase (Hall 6)Open
Technology Rewiring
Connecting Benefits, Insurance and Care with AI - Powered by covee
About this session
Employee benefits, insurance and care often sit in separate silos. Through live demos of a broker renewal workflow and an employee benefits app, this session shows how they can be connected, where AI can cut manual work, and where human judgement still matters most.
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2:25–3:00pmFri 20 NovFounders StageHall 2, Singapore EXPOPremium
Capital Rewiring
Can An AI Wrapper Ever Become a Scalable Business?
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Richard TongCo-founder & Chief Executive OfficerTotal Neural Enterprises
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Rosaline Chow KooCo-founder & Chief Executive Officercovee
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Shameek KunduSenior AI AdvisorConfidentialModerator
About this session
Adding conversational wrappers and light automation layers over third-party models provided quick early ARR, but enterprise buyers are cutting through the veneer. Carta’s State of Private Markets analysis reveals that software companies driven by signed enterprise workflow contracts trade at a median 11.8x revenue, whereas startups reliant on pilot or usage-based AI features clear at just 5.2x. Furthermore, McKinsey’s enterprise AI research highlights that fewer than 20% of adopting companies report bottom-line EBIT impact. This session equips founders to construct defensible domain data integrations and proprietary workflows that survive upstream platform commoditization.
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