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      Tahir Zafar

      Tahir Zafar

      Head of AI Strategy, APAC

      JPMorganChase

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      Tahir Zafar is the Head of AI Strategy for APAC at JPMorgan Chase, where he leads the firm’s regional innovation agenda to scale responsible and strategic AI across business lines and functions. He leads efforts to translate rapid advances in AI into enterprise scale opportunities – commercializing value and positioning AI as a strategic growth driver and competitive advantage.

      Based in Singapore, Tahir works at the intersection of strategy, technology, and regulation, partnering with senior leaders to shape the firms AI priorities and embed AI into the fabric of the organization, delivering business value and balancing innovation with trust. He also engages with regulators, policymakers, academia, and the wider technology innovation ecosystem on the responsible development and adoption of AI in financial services.

      Prior to JP Morgan, Tahir served as the International Head of AI Strategy at Nomura, where he helped shape and scale the firm’s AI Centre of Excellence and global AI agenda. Earlier in his career, he held senior leadership roles at PwC and Accenture, advising a range of top-tier investment banks, including Goldman Sachs, JP Morgan, UBS, and Barclays, on AI, data, regulatory change, and digital transformation.

      A recognized thought leader, Tahir has worked across London, Madrid, New York, and Singapore, bringing a global perspective to the region. He is a regular speaker at global conferences and industry summits, sharing his insights on AI strategy, responsible and ethical innovation, and the future of financial services.

      Tahir holds a degree in Computer Science and an MBA from the University of Oxford.

      Speaking at SFF 2026