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      Vivien Jong

      Vivien Jong

      Managing Director, Asia Chief Digital & AI Officer

      BNP Paribas Wealth Management

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      Vivien Jong is a digital and AI transformation leader in financial services, currently serving as Asia Chief Digital & AI Officer and Managing Director at BNP Paribas Wealth Management. She has spent her career reimagining how technology can transform the way banks work, engage clients and create value.

      Under her leadership, digital penetration in Asia has grown to more than 80%, establishing digital as one of the Bank’s most important client interaction channels. Today, she is driving the next evolution: moving from digital transformation to AI-powered transformation, embedding AI into everyday work, client engagement and decision-making while keeping human judgment and accountability at the centre.

      Vivien established the BNP Paribas Wealth Management Design Thinking Center of Excellence, bringing a structured, human-centred approach to innovation. More recently, she also established an AI Center of Excellence in Asia, creating the foundation to accelerate AI adoption, develop scalable use cases and turn emerging AI capabilities into practical business outcomes for Wealth Management Asia.

      This human-centred philosophy shapes her approach to AI: AI should not simply automate what exists, but fundamentally rethink how work is done, augment people and create better client outcomes.

      Throughout her career, Vivien has repeatedly turned emerging technologies into scaled, practical capabilities. Her North Star remains unchanged: creating exceptional client experiences. What has changed is the opportunity. With AI, she believes financial services can move beyond digitising interactions to transforming workflows, augmenting human expertise and creating a fundamentally more intelligent and personalised way of serving clients.

      Speaking at SFF 2026