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Murli Ravi

Murli Ravi

Co-founder & Managing Partner

Tin Men Capital

Murli Ravi is Co-Founder and Managing Partner of Tin Men Capital, with over 20 years of institutional investment experience across Southeast Asia. Prior to founding the firm, Murli was Head of South and Southeast Asian Investments at JAFCO Asia, Japan's largest independent venture capital firm, as well as a member of the investments team at Temasek Holdings.

He has served on more than 25 venture-backed startup boards across the region, having validated the B2B enterprise thesis before Tin Men’s fund launch via independent board positions at various enterprise-focused startups between 2014 and 2017. He has received the CFA charter and holds degrees in engineering and finance from the National University of Singapore and a joint programme of Nanyang Technological University and Carnegie Mellon University's Tepper School of Business.

Speaking at SFF 2026

  • 1:15–1:50pmThu 19 NovFounders StageHall 2, Singapore EXPOPremiumModerator

    Capital Rewiring

    Is Shared Risk and Outcome-Based Pricing the Only Way Enterprises Will Now Buy?

    Founders StageHall 2, Singapore EXPOPremiumModerator

    About this session

    Corporate technology leaders are increasingly rejecting per-user subscription licenses that divorce vendor fees from measurable client performance. Research from Deloitte’s Global Chief Procurement Officer Survey indicates that 58% of enterprise procurement executives are prioritizing shared-risk, outcome-contingent commercial contracts across new software implementations to curtail budget creep. However, structuring these arrangements without triggering legal disputes requires objective measurement standards. This session explores how enterprise buyers and vendors structure verifiable performance baselines, downside penalties, and margin-protected upside mechanisms to deploy sustainable, outcome-based software engagements across mission-critical enterprise systems.