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Patrick Xhonneux
Senior Vice President, Global Marketing
SAS
Patrick Xhonneux has spent more than three decades at the forefront of the software industry, driven by a deep belief in the power of analytics to transform how organizations, and people, make decisions. From his early days as a consultant helping customers unlock the value of data, to leading global marketing at SAS, his journey has been defined by curiosity, innovation, and a relentless focus on impact.
Today, as Senior Vice President of Growth Marketing at SAS, Patrick leads a worldwide team shaping how organizations engage with analytics and AI; Turning insight into action, and ambition into measurable results. Passionate about customer-centricity and collaboration, he continues to challenge teams to rethink how marketing drives growth, accelerates innovation, and creates lasting value in an increasingly data-driven world.
Speaking at SFF 2026
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1:00–1:15pmWed 18 NovFrontier StageHall 6, Singapore EXPOPremium
Technology Rewiring
Will People Matter When AI Can Act? - Powered by SAS
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Patrick XhonneuxSenior Vice President, Global MarketingSAS
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Paul RidgeGlobal Head, Financial Services SolutionsSAS
About this session
As AI becomes more autonomous, how do we ensure people remain at the centre? Explore how trust, explainability and human oversight can help financial institutions scale AI responsibly - unlocking greater autonomy while empowering people to make better decisions.
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