Speakers
Sameer Thakar
Vice President, Marketing
SAS
Sameer is an experienced marketing executive with over two decades of expertise in leading international marketing teams and leveraging strategic marketing to drive business growth in both B2C and B2B sectors. With a strong foundation in Integrated Go-To-Market (GTM) Planning, Brand Strategy, Marketing Communication, and Demand Generation, Sameer has successfully navigated complex global markets focused on tangible value creation.
Prior to SAS, Sameer has led global marketing teams at META (Facebook) and HERE Technologies (FKA Navteq/Nokia), consistently delivering exceptional business results across the diverse regions of APJC, EMEA, and NA.
Sameer has won multiple awards for marketing excellence and published articles in tech magazines like TechCulture, Startup Guide focusing on evolution of Marketing, role of AI/ML among others. Sameer is a strong advocate of continuous professional development and has facilitated more than 75 workshops, accumulating more than 25,000 hours of training dedicated to enhancing management soft-skills and integrated marketing techniques for mid-to-senior level professionals.
Sameer has done his MBA from INSEAD and is based in Singapore.
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Speaking at SFF 2026
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1:00–1:15pmWed 18 NovFrontier StageHall 6, Singapore EXPOPremium
Technology Rewiring
Will People Matter When AI Can Act? - Powered by SAS
Frontier StageHall 6, Singapore EXPOPremium
About this session
As AI becomes more autonomous, how do we ensure people remain at the centre? Explore how trust, explainability and human oversight can help financial institutions scale AI responsibly - unlocking greater autonomy while empowering people to make better decisions.



