Investment NSW is the NSW Government's economic development and investment attraction agency, part of the Premier's Department. It connects business, government and markets to attract investment and talent, help NSW companies export, and support startups and innovation. It works through an international network spanning seven regions, including teams in Singapore, Indonesia, Vietnam and Malaysia.

NSW is Australia's fintech capital. It is home to 64% of the country's fintech startups and attracted 65% of national fintech capital raised in 2024 (A$947 million), with the sector now valued at A$45 billion. Sydney is Australia's financial centre: financial and insurance services is Greater Sydney's largest industry, at 15.2% of value added. The city also hosts the Reserve Bank of Australia, APRA and the ASX.

Investment NSW gives financial services and fintech companies free support to set up in NSW. This includes market intelligence, introductions to partners and locations, advice on approvals, familiarisation visits, and a soft landing in Sydney's Tech Central innovation district. It also helps NSW fintechs expand into Southeast Asia through in-market connections and support at major fintech events.