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Lucy Liu
Co-founder & President
Airwallex
Lucy Liu is the President and Co-Founder of Airwallex. She was named to Fortune's "Most Powerful Women Asia" list in both 2025 and 2026, Forbes' "Asia's Top 25 Power Businesswomen" list and Ernst & Young's "Top 22 Entrepreneurial Winning Women in APAC" list in 2020. She has also received accolades including the Finnies' "Emerging Fintech Leader of the Year" award and recognition in Forbes' "30 Young Entrepreneurs in Asia" list.
Speaking at SFF 2026
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2:25–3:00pmThu 19 NovFounders StageHall 2, Singapore EXPOPremium
Capital Rewiring
From market entry to regional scale: What does it take to win across ASEAN?
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Nandini JoshiGroup Chief Executive OfficerStashAway
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Calvin TanCo-Founder & CTOPints AI
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Lucy LiuCo-founder & PresidentAirwallex
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Alvinder SinghHead, Innovation Acceleration OfficeMonetary Authority of SingaporeModerator
About this session
ASEAN offers significant opportunities for regional growth, but its diversity means that success in one market does not readily translate to another. For Singapore-based FinTechs, the challenge is not simply where to expand, but how to sequence that growth: build credibility with a major customer at home, or enter another market early to test whether the business can travel. Firms must also decide what to own, what to localise and where partnerships can provide faster access to customers, infrastructure and regulatory capabilities. AI may sharpen market insights and support experimentation, but its value depends on sound use cases, trusted data and effective governance. These choices ultimately determine whether expansion creates regional scale or merely complexity.
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