search
      All speakers
      Martha Sazon

      Martha Sazon

      President & Chief Executive Officer

      GCash

      Get your pass View the agenda

      Martha Sazon, President & CEO of Mynt, the holding company of GCash, the #1 Finance Super App in the Philippines. Appointed as CEO in the middle of the COVID-19 pandemic, her focus on customer-centricity has propelled GCash into a lifeline to many Filipinos. With Martha at the helm, GCash is now the Philippines' first and only “duacorn” with millions of registered users, a 3x increase of its user base vs pre-pandemic. As a result, GCash is now a household name and is being used as a verb in the country.

      Prior to GCash, Martha had 20 years of experience in various industries like food, OTC drugs, personal care, and telco. Martha spent 12 years at Globe Telecom during which she pioneered many breakthroughs and achievements for a wide array of products and headed the Broadband business.

      Martha has also worked as a Marketing Director and Category Leader for Asia at GlaxoSmithKline and as a Senior Product Manager for Del Monte. Martha has attended and finished IMD and INSEAD executive programs and has a Bachelor of Science degree in Business Administration and Accounting (Cum Laude), from the University of the Philippines, Diliman. 

      Speaking at SFF 2026