Samuel Rhee

Samuel Rhee is Co-founder and Chairman at Endowus, the largest independent wealth advisor and investment platform in Asia, with over U$10 billion of client assets. Endowus pioneered digital wealth for private wealth and public pension as the first digital advisor for Singapore’s CPF and is backed by UBS, EDBI, Prosus Ventures, Lightspeed Venture Partners, Citi Ventures, MUFG Innovation Partners, Singtel Innov8, Samsung Ventures, SBVA, Illuminate Financial, OSK Ventures, Z Venture Capital, and ACF - a joint venture between JLIN LLC and The Wells Investments.


Sam has over three decades of institutional finance experiemce across London, Hong Kong and Singapore, and was formerly the CEO and Chief Investment Officer (CIO) at Morgan Stanley Investment Management in Asia. Sam also serves as an Independent Director on the Board of Naver, the largest online tech company in Korea. He also serves as a the World Economic Forum Steering Committee Member for Longevity Economy.