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      Joel Leong

      Joel Leong

      Chief Business Officer & Co-Founder

      Shopback

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      Joel Leong is the Co-Founder and Chief Business Officer of ShopBack Group, Asia-Pacific's leading shopping and rewards platform, serving 20 million active members across 13 markets. He co-founded the company in 2014, and today leads its expansion well beyond online shopping : into dining and travel ancillaries, gaming and microdramas, and in-store, through ShopBack Pay at checkout and Snap receipt scanning. What started as a way to reward online shoppers and help merchants engage them cost-effectively has now evolved into a far bigger ambition : making every day more rewarding, in both the big moments and the small.