Carl Cruz

Carl R. Cruz is the President and Chief Executive Officer of Globe Telecom Inc., the leading mobile brand and digital solutions provider in the Philippines. Beyond its dominant market position, Globe has remained pivotal in uplifting the lives of Filipinos through technology. Under Carl’s leadership, Globe continues to be recognized as the most reliable and consistent mobile network, serving as a testament to its unwavering commitment to driving digitalization in the country.

With over three decades of global leadership experience spanning telecommunications and fast-moving consumer goods, Carl envisions Globe maintaining its mobile industry leadership while unlocking new growth avenues to enhance customer experience and create long-term value for its stakeholders. Globe is poised to drive further innovation and promote digital inclusion, ensuring that no Filipino is left behind.

Before joining Globe, Carl served as the Chief Executive Officer and Managing Director of Airtel Nigeria, one of Africa’s largest telecommunications providers with over 60 million subscribers. Prior to that, he was Managing Director of Unilever West Africa, where he led operations across Nigeria, Ghana, and Francophone Africa. He also served as Chairman and Managing Director of Unilever Sri Lanka, driving growth in one of the company’s key South Asian markets. Earlier in his career, Carl held senior leadership roles with Unilever Philippines, Hindustan Unilever in India, and Unilever Thailand, consistently delivering strong results in competitive, high-growth environments.

Carl stands as a transformational leader distinguished by his ability to cultivate high-impact teams through talent development and the fostering of a collaborative culture that consistently delivers business success. His strategic acumen is evident in his track record of scaling businesses within competitive landscapes, employing customer-centric strategies to achieve sustainable growth. Bringing a unique global perspective honed through extensive experience in both emerging and dynamic markets, Carl adeptly navigates complex challenges with remarkable agility.

Grounded by his Bachelor’s degree in Marketing Management from De La Salle University in the Philippines, Carl is deeply committed to shaping the future of digital connectivity, driven by the ambition of making Globe the Philippines' most admired and trusted digital brand.