Ms Lorraine Lai

Tech marketing leader passionate about delivering great products and customer experiences. I lead Flywire’s APAC marketing and GTM strategy across B2B and B2C—driving growth in key markets like India, China, Australia, and Japan. From payer retention to education agent strategy to go-to-market execution, I lead an incredible growth marketing team to turn ideas into results. Previously, I led regional product marketing for Transport and Merchants at Grab—Southeast Asia’s super app—where I helped build and launch products at scale in one of the region’s fastest-moving categories. I believe marketing is at its best when rooted in customer empathy, aligned with business goals, and powered by collaboration. I’m passionate about building thoughtful, creative, and product-aware marketing cultures. Outside of work, I’m a mother, wife, daughter—and occasionally a musician, rock climber, or scuba diver (depending on the day and the caffeine levels).