Ms Andrea Tan

Andrea is a seasoned marketing, communications and product strategy leader with a proven track record from banks to consulting to startups, in APAC’s FX and payments ecosystems. Skilled in crafting and executing marketing strategies and leading teams, she excels in turning vision into actionable plans, even without clear roadmaps. Proficient in managing cultural nuances, she has boosted brand growth and market reach, by elevating B2B channels and communications for fintechs (37% to 420% increase in reach), enhancing thought leadership, improving cross-sell and loyalty through greater engagement. Andrea manages across regional portfolios, and has worked in Singapore, Taiwan and Hong Kong. Extensive background spans B2B marketing, go-to-market strategy, product marketing, sales enablement and strategic partnerships, creating impactful product roadmaps. Her approach combines deep expertise with empathetic leadership, to promote innovation and high-performing outcomes in teams. Today, Andrea is building a body of work that includes fractional GTM and marketing & communications lead for fintechs.