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BONDGURU
About the Organisation
BondGuru provides governed client-education infrastructure for complex products: compliance-approved lessons on the firm's own shelf, a record of understanding, and a consented request to talk. As more bonds, structured products and insurance plans reach retail and affluent investors, upcoming changes to MAS's complex products framework will place greater weight on clients understanding what they buy. BondGuru supports financial institutions in meeting that expectation, while saving relationship managers' time. Our app offers 32 lessons in English and Simplified Chinese, with more languages planned. Each lesson ends with a short check of understanding. BondGuru gives no advice and makes no product recommendations; firms receive evidence of learning, not a suitability judgement. Visit our kiosk at SFF 2026 to download the app, try a lesson yourself, and book a test pilot with us and and see how a client's understanding becomes a documented, consented conversation with a licensed advisor.
Products and Services
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BondGuru App - Free Bond and Complex Products Education
BondGuru is a free mobile app that teaches people how bonds and complex investment products actually work, in plain language and in the learner's own language. Thirty-two short lessons with comprehension checks cover everything from what a bond is to credit risk, structured products and market cycles. There is no selling, no product promotion and no advice. Every lesson is written by fixed-income practitioners and reviewed before release. Available in English and Simplified Chinese at launch, with Traditional Chinese, Malay and Bahasa Indonesia to follow.
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BondGuru Adviser Platform - Governed Education and Lead-Generation Infrastructure for Financial Institutions
A white-label platform that lets banks, financial advisory firms and wealth managers offer BondGuru's education to their clients under their own brand, with governance built in: versioned content per language, editorial approval workflows, a full audit trail of what each client learned and when, and per-institution analytics. Client-initiated adviser requests arrive with the client's consented learning summary attached, giving advisers warm, informed conversations instead of cold leads. Designed to support an institution's own compliance processes for complex-product distribution, with onboarding measured in days.
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BondGuru Learner Record - Portable, Consent-Based Sharing
Everything a learner completes in BondGuru goes into a record that belongs to the learner, not to a bank or platform. Learners can view, export and delete it at any time, and share a summary with an adviser of their choosing only when they decide to, seeing exactly what is sent before it goes. For the adviser, the conversation starts from what the client already understands. For the institution, it is evidence of client learning created before the product discussion, not reconstructed after it.
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BondGuru Discovery - Free Bond Search
A free bond search tool inside the app that lets learners look up real bonds by issuer, currency, maturity, coupon and rating, and see the key terms explained in the language of the lessons they have just completed. Results are ordered only by the criteria the learner chooses. Discovery turns education into practice: learners can save a watchlist, build a paper portfolio and bring their questions to a licensed adviser when they are ready.
