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      Tue 17 Nov1:30–1:50pmMerchant Agenda

      The SEA Payment Growth Playbook - Powered by 2C2Pames

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      About This Session

      Many merchants are already operating across Southeast Asia. The next challenge is not entering the market, but growing within it. This conversation explores how merchants decide which local payment methods, wallets, QR and account-to-account rails are actually worth supporting — and what payment localisation really does for customer acquisition and conversion.

      - Which payment methods actually move conversion?

      - Cards vs wallets vs QR vs A2A

      - How much localisation is enough?

      - National switches and domestic rails

      - Pay-in vs pay-out considerations

      - Cost/complexity of adding another payment method

      - What merchants should prioritise in their next growth market

      When
      Tuesday 17 November1:30–1:50pm, Singapore time
      Where
      Merchant AgendaInsights2040 Annual Meetings @ MBS L5
      Access
      Invite-Only