Speakers
Krittee Manoleehagul
Chief Executive Officer
PointX
Krittee joins SCBX Public Company Limited in 2023 as Chief Digital Platform Business Officer. From March 2025, Krittee was appointed as Chief Executive Officer of PointX, a cutting-edge digital platform dedicated to limitless reward points accumulation and redemption under SCBX.
Prior to SCBX, Krittee was the Vice President of Tencent Cloud International for Southeast Asia, and Managing Director of Tencent (Thailand) for 11 years. Before Tencent, Krittee worked for Expedia Inc., a pioneer in online travel and hotel booking, where he served as the Business Development Director, APAC. Based in Hong Kong, Krittee was in charge of Expedia’s partnership strategy and business development in Asia Pacific. Prior to Expedia, Krittee worked for Samsung Global Strategy Group in Seoul, South Korea where he worked on strategy for Samsung businesses including Samsung Electronics. Prior, he worked as a Consultant for CGI, a leading IT consulting firm in the US.
Krittee holds an MBA in Marketing, Finance, Management & Strategy from the Kellogg School of Management at Northwestern University and a Bachelor of Science degree in Civil Engineering from Brown University in the US.
Speaking at SFF 2026
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1:15–1:30pmThu 19 NovIgnite StageHall 5, Singapore EXPOOpen
Technology Rewiring
Rewiring Banking Around the Customer: From Product-Centric to Customer-Centric Organizations - Powered by SCBX
Ignite StageHall 5, Singapore EXPOOpen
About this session
How AI, customer intelligence, and new operating models are rewiring financial institutions to move beyond product-centric banking toward meaningful customer engagement and better financial outcomes.


