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Shailesh Baidwan
Group President, Maya Group & Co-founder, Maya Bank
Maya Philippines
Shailesh is the Group President of Maya and Co-Founder of Maya Bank. Maya is the leading fintech ecosystem in the Philippines with the #1 digital bank, top-rated consumer finance app, and leading merchant acquiring and payments processing business. Recognized as a market leader and key innovator, Maya provides a comprehensive suite of digital financial services to consumers and enterprise business in the Philippines.
Before Maya, Shailesh held key leadership roles in Visa, American Express and Aimia. He holds a Bachelor of Arts (Honors) in Economics from Delhi University and an MBA from India Institute of Management, Bangalore.
Speaking at SFF 2026
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1:00–1:35pmThu 19 NovCatalyst StageHall 3, Singapore EXPOOpen
Technology Rewiring
Designing for Real Life: Innovating for Financial Health
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David SymingtonSenior Advisor, Office of the United Nations Secretary-General's Special Advocate for Financial Health (UNSGSA)United Nations
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Shivani SiroyaFounder & Chief Executive OfficerTala
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Shailesh BaidwanGroup President, Maya Group & Co-founder, Maya BankMaya Philippines
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Bernadette Romulo PuyatDeputy GovernorBangko Sentral ng PilipinasModerator
About this session
Improving financial health takes more than better products. It requires regulators, financial institutions, fintechs, and policymakers to rethink how financial services are designed, delivered, and understood, particularly in emerging markets where income patterns, consumer behaviours, and financial needs can vary widely.
As a continuation from the ASEAN Financial Health Challenge, this panel brings together leaders across policy, fintech, banking, and insurance to examine how public-private collaboration can turn innovation into better financial outcomes. The discussion dives into how technology and human-centred design can address deep financial health challenges, where education needs to complement innovation, and how fintechs are developing and scaling new approaches across ASEAN.
The panel will conclude with an unveiling and the prize presentation of the 3 winners of the ASEAN Financial Health Challenge. -
