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      Minsook Cho

      Minsook Cho

      Country Manager, Singapore

      Mastercard

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      Minsook Cho is Country Manager, Singapore at Mastercard, leading the company’s efforts to advance digital payments and support Singapore’s transformation into a smart, secure, and inclusive payments hub.

      She brings over two decades of experience in payments, fintech, analytics, and consulting, having most recently served as Senior Vice President, Advisors & Client Services, overseeing consulting, analytics, and managed services across key markets in Asia Pacific.

      Before Mastercard, Minsook specialized in strategic consulting at the Boston Consulting Group, supporting clients across finance, retail, fintech, and travel. She holds a B.S. from Seoul National University and an MBA from Columbia Business School.

      Speaking at SFF 2026

      • 11:30am–12:00pmFri 20 NovMerchant AgendaMerchant Experience Zone (Hall 6)Open

        Others

        From One Tap to No Tap: The Future of Frictionless Payments

        Merchant AgendaMerchant Experience Zone (Hall 6)Open

        About this session

        Payments have become faster and easier, but the journey to make a payment is not always seamless. Online payment journeys can still involve multiple steps, from moving between apps to saving and uploading QR codes. As part of PayNow Gen2, new capabilities such as deep-linking are being explored to reduce these frictions by creating a more direct path from checkout to payment.

        The next frontier could go further still. Advances in AI are opening up the possibility of agents that can search, select and transact on behalf of users. This shifts the payment experience from reducing the steps a user takes to reducing the need for users to initiate individual payments at all. This will require not only new approaches to authorisation, control and accountability, but also infrastructure capable of supporting new forms of automated payment activity, including the proposed FAST-Lite micropayments rail.

        This session traces that evolution from making today's payment journeys more seamless to preparing for a future in which payments may increasingly be autonomous. It asks how the industry can continue reducing friction while preserving the control, accountability and trust that consumers and merchants expect from the payment system.