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      Thu 19 Nov3:55–4:15pmMerchant Agenda

      Merchant Insights: Do Co-Brands Move the Needle, or Are They Just Expensive Branding?

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      About This Session

      High spend, high retention, or high regret? In this fast-paced fireside chat, Shopee and Loyalty industry veteran debate the hard economics of merchant co-branded cards in APAC. Discover which loyalty mechanics truly deliver ROI, why retail cards struggle where airlines succeed, and what merchants must calculate before launching an issuing program.

      When
      Thursday 19 November3:55–4:15pm, Singapore time
      Where
      Merchant AgendaMerchant Experience Zone (Hall 6)
      Access
      Open Open sessionWith a Delegate, Executive, Startup, Policy, Academic, MeetUp or Trade Visitor Pass. The Trade Visitor Pass is complimentary.Compare all passes

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