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The Future of Marketing: Agentic AI, Experience-Led Growth, and the Rise of the Performance Marketer - Powered by Adobe

The curation of content and speakers was wholly managed by Adobe and does not reflect the views of the organisers or its staff.

As financial institutions navigate a rapidly evolving digital landscape, marketing is undergoing a profound transformation. This session explores how agentic AI, real-time data, and experience-led strategies are reshaping the marketer’s role—from reactive campaign executor to proactive experience orchestrator.

Speakers

Christopher Young

Christopher Young

Senior Director, Global Industry Strategy, Adobe

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