The Future of Marketing: Agentic AI, Experience-Led Growth, and the Rise of the Performance Marketer - Powered by Adobe

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As financial institutions navigate a rapidly evolving digital landscape, marketing is undergoing a profound transformation. This session explores how agentic AI, real-time data, and experience-led strategies are reshaping the marketer’s role—from reactive campaign executor to proactive experience orchestrator.

Speakers

Christopher Young

Christopher Young

Senior Director, Global Industry Strategy, Adobe

Clement Quek

Clement Quek

Adobe, Engagement Manager

Varun Kapoor

Varun Kapoor

Director, Digital Strategy Group (FSI), Adobe

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