Exhibitor

(HubDbTableRowMapFacadeImpl: {amplify_your_participation=1, booth=5E33A, categories=[{id=3, name='Tech or Solution Provider', order=2, label='Tech or Solution Provider'}, {id=5, name='FinTech', order=4, label='FinTech'}], company_banner_for_sff_2025_app=Image{width=1200,height=600,url='https://pointzeroforum.com/hubfs/sff-phase-1-migration-images/MY-MONEY-5E33A-Publicity%20Form%2001%20-%20Company%20Profile%20Form%20%5BCompany%20Banner%20for%20SFF%202025%20App%5D-1.png',altText='MY-MONEY-5E33A-Publicity Form 01 - Company Profile Form [Company Banner for SFF 2025 App]-1',fileId=214283440935}, company_logo=Image{width=400,height=200,url='https://pointzeroforum.com/hubfs/sff-phase-1-migration-images/MY-MONEY-5E33A-Publicity%20Form%2001%20-%20Company%20Profile%20Form%20%5BCompany%20Logo%5D-1.png',altText='MY-MONEY-5E33A-Publicity Form 01 - Company Profile Form [Company Logo]-1',fileId=214283269978}, company_logo_for_sff_2025_app=Image{width=150,height=75,url='https://pointzeroforum.com/hubfs/sff-phase-1-migration-images/MY-MONEY-5E33A-Publicity%20Form%2001%20-%20Company%20Profile%20Form%20%5BCompany%20Logo%20for%20SFF%202025%20App%5D-1.png',altText='MY-MONEY-5E33A-Publicity Form 01 - Company Profile Form [Company Logo for SFF 2025 App]-1',fileId=214283507283}, company_name=MyMoney, company_profile=<p>MyMoney is a patented multi-biometric payment system redefining the way people pay — securely, inclusively, and without devices. By enabling payments through a simple fingerprint, face, or palm scan, MyMoney eliminates the need for cards, phones, or cash, transforming identity itself into a secure and frictionless payment method.</p><p>The technology is designed to tackle one of the world’s fastest-growing threats —&nbsp;<strong>digital identity fraud</strong>, which costs billions every year — while promoting&nbsp;<strong>financial inclusion</strong>&nbsp;for unbanked or device-limited users. Built on advanced biometric algorithms and compliant with European PSD2 and GDPR frameworks, MyMoney ensures unmatched security and privacy, as no sensitive data or biometric templates are stored on devices or exposed to third parties.</p><p>Beyond payments, MyMoney unlocks a new era of&nbsp;<strong>biometric identity across ecosystems</strong>&nbsp;— from healthcare and transportation to retail and hospitality — allowing users to access, identify, and pay simply by being themselves. The system is hardware-agnostic, works with any acquirer or banking infrastructure, and integrates seamlessly with POS devices and self-service kiosks.</p><p>Founded in Italy and now expanding globally, MyMoney collaborates with major institutions, payment processors, and biometric technology providers in Europe, the Middle East, and Africa. The company’s mission is to deliver&nbsp;a universal, device-free payment and identity layer&nbsp;that makes transactions safer, faster, and accessible to everyone, everywhere.</p><p>MyMoney is part of a broader biometric innovation ecosystem led by founder and CEO&nbsp;Mara Vendramin, whose vision is to merge identity, security, and convenience in one seamless experience —&nbsp;because the most authentic payment method is you<strong>.</strong></p>, company_website=https://my-money.it, consent=1, exbhitor_id=qewnrx2ts5uyzupnnqxa, exhibitortype={id=1, name='Exhibitor', order=0, label='Exhibitor'}, hs_child_table_id=0, hs_created_at=1778834499606, hs_deleted_at=0, hs_id=212916272671, hs_initial_published_at=1778834527632, hs_is_edited=false, hs_path=mymoney-sff, hs_published_at=1780673707299, hs_updated_at=1780673066261, hs_updated_by_user_id=1603953, linkedin=https://www.linkedin.com/company/my-money-payments/?viewAsMember=true, page_path=mymoney-sff, page_title=MY-MONEY, primary_countryregion_of_business={id=151, name='Morocco', order=150, label='Morocco'}, product_description_one=<p><strong>MyMoney</strong>&nbsp;is a patented biometric payment system enabling secure, inclusive, device-free transactions through fingerprint, face, or palm recognition. It eliminates cards and phones, combats identity fraud, and promotes financial inclusion by turning human identity into the safest and most seamless way to pay.</p>, product_name_one=MyMoney, record_skip=0, sff_website_url=mymoney-sff, sort_type={id=13, name='M', order=12, label='M'}})