Founded in 1908, Great Eastern is a well-established market leader and trusted brand in Singapore and Malaysia. With over S$117 billion in assets and more than 15.5 million policyholders, including 11.5 million from government schemes, we provide insurance solutions to customers through multiple distribution channels â a tied agency force, bancassurance, direct digital, digital partnerships and financial advisory firm Great Eastern Financial Advisers. The Group also operates in Indonesia and Brunei.
The Great Eastern Life Assurance Company Limited and Great Eastern General Insurance Limited have been assigned the financial strength ratings of "AA" by Fitch Ratings and "AA-" by S&P Global Ratings, one of the highest among Asian life insurance companies. Great Eastern's asset management subsidiary, Lion Global Investors Limited, is one of the leading asset management companies in Southeast Asia.
We empower our customers to Reach for Great by providing protection and enabling financial freedom through our Life and General Insurance products and services.
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Products and Services
| Products and Services |
Description |
| Agentic AI in Insurance |
Our suite of proprietary AI solutions is powering every step of Great Easternâs customer journey from claims to underwriting, leading to unprecedented efficiency and customer satisfaction. More than automation â this is accelerated evolution fueled by customer-centric intelligence, care and purpose. |
| The Great FinChamp |
Great Eastern is nurturing a financially resilient generation who can plan, prioritise, save, spend and invest confidently for the future through gameplay. Think you have what it takes to top the onsite leaderboard? We welcome all challengers. |