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ZHAO Qi
Head of Payment
Avia Games
Mr. Zhao Qi | Payment Head, AviaGames
Mr. Zhao Qi is a seasoned expert in digital entertainment payments, with an extensive track record leading payment functions at world-class gaming companies including Ubisoft and miHoYo.
During his tenure as Payment Head at miHoYo, he spearheaded the end-to-end construction of the company’s global payment architecture, enabling stable, high-concurrency cross-border transactions for multiple blockbuster titles worldwide. He has deep expertise in cross-border payment infrastructure, global regulatory compliance, and high-traffic transaction optimization.
In his current role as Payment Head at AviaGames, he drives continuous innovation at the intersection of AI technology and payment scenarios, upgrading the company’s global payment capabilities to support its worldwide business growth.
A frequent keynote speaker at top international industry forums, Mr. Zhao brings rich experience in cross-border consulting and industry training. Blending the perspective of a C-level payment executive at leading enterprises and an industry thought leader, he delivers not only implementable payment solutions but also strategic judgments and trend insights from the holistic lens of global game expansion.
Speaking at SFF 2026
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1:00–1:30pmFri 20 NovMerchant AgendaMerchant Experience Zone (Hall 6)Open
Others
Merchant Insights - How Gamers Pay and Play: Insights from the Companies Serving Players Worldwide
About this session
Join industry veterans from Ubisoft, HoYoverse and NetEase for an inside look at where payments meet gaming. From building direct-to-consumer webshops to navigating hyper-local payment preferences across global markets, discover the payment strategies and infrastructure powering some of the world’s most-played games.
