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      Bell Beh

      Bell Beh

      Founder

      BuzzAI

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      Bell Beh is the Co-Founder and CEO of BAE (previously known as Buzz). We are a Singapore HQ technology company pioneering autonomous travel commerce. We run a licensed travel agency and paytech company.

      With a background in law, technology and financial regulation, Bell leads BuzzAI's strategic expansion across Asia and the Middle East, building partnerships with governments, financial institutions and global travel industry leaders. Under her leadership, BuzzAI secured a landmark 10-year technology licensing agreement with Indonesia's Hajj Financial Management Agency (BPKH) and established strategic relationships with leading financial institutions, including HSBC and MUFG.

      Prior to founding BuzzAI, Bell held regulatory and compliance leadership roles at Singtel and Las Vegas Sands. She holds a Master of Laws (LL.M.) from the University of California, Berkeley, specialising in Law and Technology.

      Bell was recognised among Singapore's Top 21 Digital Leaders in 2026, the Founders Forum 100 Women to Watch in 2024, and IMDA's Top 100 Women in Tech in 2023. BuzzAI was also named among Phocuswright's Hot 25 Travel Startups for 2026.

      Her vision is to advance autonomous travel commerce, where AI agents seamlessly connect discovery, booking and payments across borders.

      Speaking at SFF 2026