Gaya Ananda

Gaya Ananda is a B2B marketing leader with a twenty-year track record of building businesses and driving growth. Her career is built on a foundation of deep customer engagement, moving beyond top-of-funnel metrics to create pipelines and market leadership.

She has built marketing functions from the ground up, most recently as Global Head of Client and Market Engagement for Banking Circle. Her work in fintech spans from establishing market presence for the USDC stablecoin at Circle, to her current role in banking infrastructure. This hands-on experience, following a background in consulting and technology, gives her a practical perspective on B2B marketing.

She is known for a strategic, engagement-focused approach that translates technical value propositions into tangible business results.