Christina Lee

Christina Lee is a seasoned media professional turned impact and social entrepreneur. Since 2012, she has been at the forefront of sustainability, education, and purpose-driven business. She leads Global Green Connect (GGC), a B Corp certified sustainability consultancy that partners with corporations and universities to deliver impactful training and advisory services.

She also founded GGEF (Global Green Economic Foundation), a social enterprise dedicated to empowering youth and women through sustainability education and entrepreneurship.
Before her entrepreneurial journey, Christina was the Asia Managing Director at Bloomberg Media and held leadership roles at the Society of Publishers in Asia (SOPA), including Vice-Chair and Chairman of its China chapter.

Christina is a passionate advocate for shifting business paradigms from profit maximization to mutual value creation. She now champions value-driven leadership across sectors. She served as an advisor and mentor to numerous organizations, including Tsinghua x-lab, University of Geneva’s O17 programme, TBNAsia, SDG Olympiad in Geneva, 500 Global, and The Chinese Foundation Secondary School’s International Mentorship Programme. She is also a Women4Green Asia Ambassador and a frequent speaker at international conferences and media platforms.

Her contributions have earned her recognition as one of Asia’s Top 30 ‘Eco Warriors’ (2019), TBLI HERO (2020), and recipient of the Achiever Award for Responsible Corporate Leadership at the Asia Futurist Leadership Summit (2020). She was also a nominee for the Yidan Prize (2022) through her work with SDG Open Hack.

Christina holds a master’s degree in management from Macquarie Business School. A lifelong sports enthusiast, she was honoured to be a torch bearer for the 2008 Beijing Olympics.