Irene Zhao, a major player in the creator industry, had about half a million followers on her Instagram before she started working on SO-COL. She is also the face of IreneDAO, the first influencer-led DAO and proof of concept for what SO-COL does. All of Irene’s expertise and experience from the social and creator economy space has gone into building SO-COL. Irene oversees the strategic planning and development of SO-COL's projects, products and services, and works to establish partnerships and collaborations within the web3 and creator industry.