The next wave of business transformation will shift from building isolated digital capabilities to creating the foundations of a new reality—a shared reality that seamlessly combines our physical lives of atoms and our digital ones of bits. The goal is not incremental improvement, but a step change. The true value of this convergence is in creating something fundamentally new. Look at generative AI – many people are using it to generate purely digital images and content, but we already see how it will shape the future of science, enterprise data, how we design and manufacture products, and so much more. In this session, discover the exciting frontier of technology innovation for businesses, one where we’re not just digitising but putting that digital foundation to work.