Aihui Ong (pronounced i-we) was a software engineer turned entrepreneur turned investor. She is a General Partner at Transform Capital - a Silicon Valley based VC with a philanthropic twist where 50% of general partners’ carry are donated to non-profits.
Prior to Transform Capital, she founded EdgiLife - an AI consumer insights platform that predicts consumer trends for CPGs by analyzing consumer feedback collected via a snack subscription box called LoveWithFood. Her company was named, “INC 50 fastest-growing, female-led companies in America” before being acquired in 2018.
Aihui is also a partner at XFactor Ventures - an early-stage fund started by 20 female founders investing in the next generation of female founders.
Hall 4, Singapore EXPO
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Where are investors spending their dry powder in 2024? With funding down in H1 2023 and the rapid 64% drop in the deal count, it’s been a frugal year, similar to 2022. This has clearly impacted many investors and so this begs the question, how are investors looking at the FinTech sector today and where are they deploying their dry powder and why? Which verticals or new segments are they doubling down on and which are they weary of? Join us as we bring together leading experts to share their insights in a format with a twist! Each expert will be asked to pitch the vertical or segment in FinTech which they are doubling down on while the rest have to provide the counter argument to the pitch. This promises to be an insightful, competitive and animated session in which only one expert can be crowned a winner!
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