Cherry Huang

Dr Cherry Huang

General Manager - Alipay+ Offline Merchant Services, Ant International

Dr. Huang is the General Manager of Alipay+ Offline Merchant Services at Ant Group. Alipay+ is a suite of global cross-border payments and marketing solutions operated by Ant Group. It connects global merchants with more than one billion global consumers via Alipay+ partner e-wallets.
In her role, she oversees the global Alipay+ merchant ecosystem, including growing the merchant network, acceptance of international e-wallets, Alipay+ digital marketing solutions and promoting online-offline integration via Alipay+ D-Store. Through Alipay+, her team enables consumers to pay seamlessly overseas with their home e-wallets, while helping merchants drive engagement and growth.
She joined Ant Group in 2016 as the Head of Marketing and Operations of Southeast Asia for Alipay. In 2017, she was appointed as the General Manager for Global Merchant Partnership in South and Southeast Asia, leading the business operations and growth in the region to strengthen the adoption of Alipay among merchants. In this role, Dr. Huang and her team have helped businesses connect with Chinese tourists through targeted marketing outreach via the Alipay platform, and at the same time, provided Chinese tourists with a seamless payment and lifestyle experience abroad.  
With the launch of Alipay+, a suite of global cross-border digital payments and marketing solutions operated by Ant Group, Dr. Huang’s role expanded to drive the merchant adoption of Alipay+ solutions, both online and offline, in the South and Southeast region.
Dr. Huang also leads the global efforts in digitalizing merchant businesses leveraging the Alipay+ D-store marketing solution, and is responsible for the growth of ecosystem partners.
Prior to Ant Group, Dr. Huang has had over 15 years of experience in travel and tourism, hospitality and payments sectors. Her expertise lays in regional business management, business development, marketing and partnerships.
Once an entrepreneur herself, Dr. Huang has broader interests in innovation, technology development and marketing strategy.
Dr. Huang holds a master’s degree in Business Administration from Leiden University and in 2015, she graduated with a doctorate degree in Hotel and Tourism Management from The Hong Kong Polytechnic University. 

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