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LICHU BUSINESS SERVICE
About the Organisation
Soobey is a global payment technology brand backed by Lichu Business Service Co., Ltd., which is founded in 2011 and strategically invested by Tencent, Ant Group, Fuiou Pay and Taikang Insurance, helping merchants modernize how they accept, manage, and reconcile payments. We provide end-to-end payment infrastructure that combines a highly available global payment gateway, enterprise-grade aggregated payment platform, intelligent routing, merchant and store management, terminal management, automated reconciliation and settlement, and industry-specific POS solutions. Our APIs enable a single integration to access 100+ payment methods across 15+ countries and regions, including major international cards, local wallets, QR payments, and bank transfers. We also offer SoftPOS and smart payment hardware, extending secure payment acceptance to diverse offline scenarios. Today, Soobey supports 3.5M+ offline stores worldwide, with $70B in annual transaction volume and 1.02B end users, delivering localized, scalable, and secure payment solutions for global commerce.
Products and Services
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Smart POS
Soobey Smart POS is an all-in-one handheld wireless terminal solution that accepts both card (Tap, Insert, Swipe) and QR payments. It supports Purchase, Void, Refund, Reversal, and Pre-auth transactions, with web-based business reporting. Managed centrally via TMS for device activation, key injection, and remote monitoring. Ideal for mid-to-large merchants needing a portable, versatile payment device.
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SoftPOS
Soobey SoftPOS is a pure software solution that turns any NFC-enabled Android device into a contactless payment terminal. The merchant enters the amount, and the customer taps their card or mobile wallet on the phone's NFC area. It supports contactless bank cards, Apple Pay, and Google Pay, with zero hardware deployment cost. Ideal for micro-merchants, mobile vendors, and delivery COD scenarios.
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TMS
Soobey TMS is a centralized platform that manages the full lifecycle of payment terminals - Smart POS, SoftPOS, and others. Core capabilities include: asset and inventory tracking, terminal status lifecycle (activation to decommissioning), remote operations (restart, lock, OTA updates), real-time health monitoring and alerts, and comprehensive reporting dashboards. It ensures every terminal is secure, compliant, remotely manageable, and fully traceable.
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SaaS+AI
Soobey Cashier AaaS (Agent as a Service) is an AI-driven one-stop service platform that integrates six core functions: Smart Cashier, Omni-channel Food Delivery, Groupon & Membership Marketing, Scan-to-Order, Handheld POS, and Multi-store Management. Powered by the "Xiao Lan" digital workforce, it delivers end-to-end intelligent solutions - from transaction processing to daily operations - helping merchants in the retail and F&B industries achieve cost reduction, efficiency improvement, and smart operations.
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Integrated Global Payment Gateway
Soobey’s Integrated Global Payment Gateway is a one-stop payment infrastructure that connects global and local payment methods through a single integration, including international cards, digital wallets, QR payments, and other local payment options. With unified API integration, intelligent payment routing, centralized transaction management, automated reconciliation and settlement, it enables merchants to simplify payment integration and operations while scaling seamlessly across markets.
