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Moneythor
About the Organisation
Most banks don't have a data problem. They have an action problem. New accounts go quiet, relationships stop at one product, and digital banking is mostly a balance check. Moneythor uses the transaction and behavioural data banks already hold to run referral programmes, activation journeys, financial guidance and rewards inside mobile and online banking. Each solution targets one objective: acquiring customers, activating them or keeping them engaged. Banks using Moneythor have acquired up to 70% of new customers through referrals, grown deposits by $1B in seven months and lifted NPS by 43 points. Founded in Singapore in 2013, Moneythor works with banks across Asia Pacific, the Middle East, Africa and Europe, including Standard Chartered, DBS, ANZ, NAB, FAB, Axis Bank, Bank Jago and Trust Bank. It has offices in London, Paris, Tokyo, Sydney and Dubai. Moneythor. For Deep Banking.
Products and Services
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Acquire.Activate.Engage
Acquire Win new customers and sell more products to existing ones Most referral and incentive programmes run outside the banking app and stop at account opening. Acquire puts them inside mobile and online banking, from the first share to the first transaction, with rewards paid in real time. Banks can run customer, staff, partner and influencer referrals side by side, alongside cross sell campaigns for existing customers. Banks have acquired up to 70 percent of new customers through referrals. Activate Turn new and dormant customers into active users Many customers open an account and never really use it. Activate guides them through funding, setup and first transactions with milestone based nudges, challenges and rewards. It brings dormant customers back before they are lost and increases how often customers use the products they already hold. Banks have seen up to 25 percent more active customers and 2.3 times more transactions per user. Engage Give customers a reason to keep coming back Most banking apps show customers what happened. Engage helps them decide what to do next. It turns transaction data into personalised guidance on spending, bills and cash flow, and links it to loyalty and rewards based on how customers actually bank. Banks using Moneythor have lifted NPS by 43 points, and more than 23 million customers engage with its personalised insights.
