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      Fri 20 Nov11:30–11:30amSide Programmes

      From Market Entry to Revenue: Making GTM Work

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      About This Session

      In this session, Hear from Christina Lim, Melanie Tschugmall and Melanie Lennert opens up why scaling and market entry are decisions that sit with the CEO, not with sales.

      Get insights from a real-life client story: where the expansion broke, what it cost, what the CEO changed, and where the business stood twelve months after that.

      Built for CEOs, CROs, COOs and CFOs of companies that are scaling, entering new markets, or going through an acquisition.

      Leave the room after this 60-mins session:

      Where expansion breaks - Early signals leadership misses

      Running GTM as a system, not a function - How strategy, market selection, sales and delivery connects

      Clear read on your own GTM - Know which part of your GTM will be put to test in the next market you enter

      When
      Friday 20 November11:30–11:30am, Singapore time
      Where
      Side ProgrammesGarnet 214
      Access
      Open Open sessionWith a Delegate, Executive, Startup, Policy, Academic, MeetUp or Trade Visitor Pass. The Trade Visitor Pass is complimentary.Compare all passes