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      Wed 18 Nov1:40–2:10pmMerchant Agenda

      Reimagining Commerce with Mastercard Offers Network

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      About This Session

      Merchants today are spending more on marketing than ever, competing for attention across fragmented channels while facing pressure to prove that marketing drives real sales. Now, as AI agents begin to discover, evaluate, and act on consumers' behalf, the path to purchase is changing again.

      Discover how Mastercard is helping merchants navigate this transition—driving measurable growth today while building the trusted capabilities needed to be discovered and chosen in an agentic future.

      When
      Wednesday 18 November1:40–2:10pm, Singapore time
      Where
      Merchant AgendaMerchant Experience Zone (Hall 6)
      Access
      Open Open sessionWith a Delegate, Executive, Startup, Policy, Academic, MeetUp or Trade Visitor Pass. The Trade Visitor Pass is complimentary.Compare all passes