Geoff has a Bachelor of 'Commerce & Management' degree, majoring in 'Business and Marketing' from Lincoln University (NZ), and has 20 years of ‘board governance’ experience, including 8 years as a Director of New Zealand Cricket, where he sat on the 'Commercial, Finance & Risk' Committee, the 'Women & Cricket' Steering group, and was Chair of the High-Performance advisory group. He was made a ‘Life-member’ of New Zealand cricket in 2022, and he is a current member of the NZ Institute of Directors.

With over 15 years’ experience in banking and finance, and marketing roles, Geoff is now the Executive Director (and a founding shareholder) of QualityNZ®, a business that focused on the burgeoning Indian market. As a former New Zealand cricketer, Geoff experienced first-hand the opportunities that existed for high quality products in India. He set out 11 years ago, with some key shareholders and an entrepreneurial spirit, to build a unique business model including a full supply chain solution to over 43 cities in India, an in-market processing centre that produces value-add products from imported ingredients, and a strategic marketing solution involving high profile cricketing identities (ambassadors/shareholders of QualityNZ). 

The QualityNZ Group has interests in Food & Beverage, Nutraceuticals, Manufacturing, Education & Recruitment, and they soon plan to expand into the Travel industry to leverage their industry connections and networks within India and New Zealand.