Donald MacDonald

Donald leads OCBC Group’s big data analytics, data-driven marketing and overall CRM architecture across Asia. His role has overall responsibility for driving business value from data by providing actionable insights to segment, channel and product managers across all geographies, business divisions & external partnerships.

He manages a large Marketing Analytics Centre of Excellence supporting all OCBC Group companies including Banking, Insurance, Share Trading, Private Banking, Fintech and external 3rd parties. Capabilities within the CoE include Data Science, Campaign Decisioning, Self-Service Analytics, Operational CRM and HR Analytics.

Donald also manages OCBC’s Operational CRM platform and implemented the bank’s award winning, next generation unified sales desktop (ROME).

Donald has over 20 years of international experience in Analytics helping companies to generate actionable insights and increase revenues. Prior to joining OCBC, he worked at IBM & PwC Consulting delivering data driven solutions globally. He began his career at Standard Life Group in the UK building and leading their Data Mining team.

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