With a purpose to empower people to achieve their dreams and lifetime financial security, BetterTradeOff designed and developed a comprehensive personal financial planning tool, Aardviser. It rebalances the asymmetry of information between consumers and providers of financial services by effectively mapping out life goals and their financial implications. Keeping in mind the complexity of financial planning ranging from education, job evolution, retirement, wedding, property, investment, insurance and more, Aardviser provides financial advisers and consumers with a digital co-creation space to plan and make their dreams a reality. Reconciling the interests on both ends, this tool serves as the perfect handshake between advisers and consumers.


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